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    Pick High Potential, High Probability Cost-Reduction Tests

    August 27th, 2008 by admin

    Pick the right cost reductions to test, and you’ll be off to a faster start in successful business model innovation.

    “Every day, in every way, I’m getting better and better.”

    – Emile Coue¢

    “Look ere ye leap.”

    – John Heywood

    Okay, let’s reduce costs and put together a new business model. Let’s assume we’ve got lots of proposed tests to help us do this. Which ones should we choose?

    Posted in Business | No Comments »

    Our Media is terribly exposed to the inefficiencies of the advertising industry!

    June 1st, 2008 by admin

    News of this little racket came 24 hours after ITV was fined £5.7
    million for conning £8 million from telephone voters to top-rated
    shows.   It also emerged that a British Comedy Award for presenters Ant
    and Dec had been “fixed?

    The real irony here is that it is all so meaningless, despite the rush
    to increase ratings, viewers are just not taking delivery of all those
    obnoxious TV commercial messages, when the break comes on they do a
    whole host of other activities!

    Posted in Uncategorized | No Comments »